I stumbled upon the Urban Decay website late one night and my heart stopped short.

ALICE IN WONDERLAND!

Let’s not talk about Alice whom everyone obviously knows. But who can forget the Mad Hatter, the White Rabbit with his pocket watch, the Cheshire Cat with his amazing wide grin and of course, the Queen of Hearts.

Off with her head!

Not only does the collection come out in time for Spring 2010, it also marks the launch of Tim Burton’s Alice in Wonderland movie.

The palette comes with 16 eyeshadows, 2 eye liners and it’s famous Urban Decay Primer Potion all in a beautiful box that opens to a pop up of Alice in the mushroom forest.

Named in line with Wonderland, the 16 best-selling eyeshadows are given topsy-turvy names like White Rabbit, Jabberwocky and Oraculum. With the best-selling Urban Decay Primer Potion tucked neatly beside these shadows. I’m quite eagerly awaiting the palette to arrive here so I can lay my grabby little hands on them! I might take a leaf out of the movie stills to inspire me to use the psychedelic colours.

What do you think of this collection? Would you buy it?

There are good reasons why people use primers.

Just like how a building requires a good and solid foundation, primers
are the building blocks to keeping a good face, especially if you’re
gonna keep it for long. In this case I was looking in particular at eyeshadow primers.

It was a tough decision when it came to choosing between the Urban
Decay Primer Potion
(PP) and Too Faced Shadow Insurance (SI). I’d
heard raves reviews about both and for a primer amateur like me, they
both would most likely do the job for me. It was thus a matter of
application and ease of access to the product that broke the hair on the camel’s back.

Too Faced SI comes in a easy to use squeeze tube. Although UD’s
genie-like bottle wins in terms of style and coolness, I’d heard that
when little product is left, it’s hard to get out. Thus the only
way to get your money worth of the primer is to CHOP the bottle in
half. Haha. Guess what, there are even videos on Youtube on how to do it! It was the funniest thing I heard.

They’re both priced the same (both USD17), so to save me the hassle of taking up a butchering course anytime soon, Too Faced Shadow Insurance was my latest addition to my makeup trove. Hooray!

Review coming up soon!