Gisele Bundchen, supermodel and Victoria’s Secret Angel is adding another title to her already impressive list of accolades. Since September 2009, she has been named the UN’s Goodwill Ambassador for the Environment Program. To truly live up to her title, she’s taken to creating her own eco-friendly skincare line, Sejaa,, in addition to fronting last month’s Earth Hour campaign.
Sejaa’s philosophy is simple: Love life. They do that by being conscious, being grateful for what they’ve been given and by taking care of what they value—including our planet, each other and ourselves. Something I can fully relate to. It’s paying attention to what we have to fully appreciate how blessed we are.
Their products, including packaging and manufacturing, have been well thought out to fully stick to its green values.
- Labels are printed with soy-based VOC-free inks.
- Manufactured using post-consumer waste paper.
- 100% recyclable Forest Stewardship Council certified fibers.
- Manufactured with clean hydroelectric power. Hydroelectricity produces no waste and does not produce carbon dioxide a greenhouse gas.
Most impressive, is the fact that Sejaa’s products are manufactured with Green-e Certified Renewable Electricity (windpower). Green e-certified Wind Power Renewable Energy Credits (RECs) have been purchased to support the development of new wind-powered renewable energy generation. Wind power consumes no fuel for continuing operation, and has no emissions directly related to electricity production. Operation does not produce carbon dioxide, sulfur dioxide, mercury, particulates, or any other type of air pollution.
A $70 2-oz jar of day or night cream may not having us looking like Gisele anytime soon, but the 100% natural ingredients might do good for sensitive skin types.
All formulas are never tested on animals and the collection is sold exclusively on the Sejaa website.
