Synonymous with the trenchcoat, Burberry first made waves in the beauty scene when they launched the Burberry Body perfume with Rosie huntington-Whiteley as the body face behind the new women’s perfume.

Now, this Fall/Winter 2011, they’ve brought in the Burberry Beauty line to Singapore. Yes, you heard that right, Burberry makeup. On top of being decked out in their iconic trench coats, fans of Burberry can now match their outfits with a Burberry Festive Look makeup.

Of the new items in the Burberry Beauty makeup collection, I thought the Burberry Lip Glow (SGD $39) was something unique. Isnt the iconic Burberry print on the lipstick itself so chic! To the naked eye, the Lip Glow looks like a lipstick and you’d be forgiven for thinking it was one.

But upon swatching the three new trench colour inspired colours – (L-R) Bright Plum, Ruby and Nude Gold, you’ll realise the Lip Glow’s texture is slightly sheerer and clearer than your regular lipstick. Light oils in the Burberry Lip Glow give it fluidity and a smoother and slicker application compared to the usual lipstick. It also reflects light to create the illusion of fuller lips, at the same time leaving lips supple and shimmering with natural highlights.

What really strikes me about the Burberry Beauty make up collection is the very stylish packaging of all their products. Everything, from their eyeshadows, lip products and even foundation, is encased in a metallic grey casing with the signature Burberry checkered print. Definitely make up products you’d want to be seen with if you’re a fashionista clad in your favourite Burberry.

They even make the effort to stamp the print onto their eyeshadows and lipsticks. I’m put in a spot now because I dont want to ruin the gorgeous print on the Burberry Sheer Eyeshadow (SGD $46) but love the fidelity of the colour and soft satin texture.

I used the Burberry Beauty Sheer Foundation Luminous Fluid Foundation yesterday at a house party and thought the mid to heavy coverage of the foundation was a pleasant surprise considering how the foundation was fairly light on the skin. The texture is a lot more like mousse when pumped from the bottle even though it’s named “Fluid” foundation, but blends easily into a smooth and even finish and on top of that, gives a nice luminous look.

How many of you are Burberry fans? Will any of you be trying out this Burberry Beauty collection?

Burberry Beauty makeup can be found exclusively at TANGS Orchard Singapore.