Adding the word couture to something instantly puts it a league above the rest. Of course, along with it comes the promise of sophistication and style.

Which is why Juicy Couture is the shnitz. Their stuff is obscenely gorgeous, luxurious and insanely delicious.

AND THEY HAVE A BRAND NEW STORE HERE IN SINGAPORE! FINALLY!

I was walking around Ngee Ann City one fine day, on my way to Sephora, when SUDDENLY, the store front hit me like a hurricane in the face.

*WHOOOOOOOOOOOSHH*

JUICY! I squeed.

And naturally, I had to venture into the store. Wahahaha! The store interior is no less opulent than the exterior and lavishly decorated. The clothes are luxuriously soft to the touch and beautifully displayed in the awesome shelves. Sadly, I found that the range here could not exactly hold a candle to the one in KL Pavilion. Size and floor area aside, I didnt see the beautifully detailed Juicy Couture charms that I saw on display in the KL store. Those are to DIE FOR! I saw this pretty ballet shoe charm back then and I should have chopped off an arm and a leg for it. Unfortunately, I dont have spares of those for such purposes. I also didnt see the cute boyshorts I got myself at 25 bucks a pop in the KL store here.

But what they did have, however, was a small range of lingerie amidst a huge range of velour jackets and pants in various colours perfect for lounging. They also carried some of the Juicy Couture signature bags that I might, in the future, acquire to start off my designer handbag collection. Muahahaha.

image from juicycouture.com

On the subject of indulgence and opulence, the new M.A.C Hello Kitty range has a Kouture line too!

The Kouture line has Swarovski crystals embedded on the compacts transforming it into a glittering treasure while the Dazzleglass each, come attached with a Swarovski crystal charm of course, in the shape of Hello Kitty!

How pretty! And as you know, it’s so hard to resist all things pretty and shiny, for diamonds, in this case, crystals, are a girl’s best friend.